This paper considers the desirability and design of provincial legislation that pursues the regulation of business names and business name disclosure. Business name regulation is for the purpose of limiting the scope for confusion caused by the use of similar names. Business name disclosure requires that firms that use a business name disclose certain information about themselves to the public. This paper discusses the two objectives of business names legislation and then describes the general contours of business names legislation in Alberta and other jurisdictions. It also provides a very brief overview of two related bodies of law: the common law doctrine of passing off and federal Trade-Marks Act. It also briefly discusses a number of issues relating to the desirability and design of provincial business name legislation. Twenty-five issue topics are discussed and evaluated.